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Business · Marketing Rank #76 of 502

Marketingat Kent State University at Stark

Graduates earn $44,567/yr in their first year — about 2.0% below the national Marketing average. Base-case 10-year earnings $587K; scenarios range from $529K to $600K depending on AI disruption.

North Canton, OH Public Bachelor's Degree
DegreeOutlook Score
66 SOLID
67
Optimistic
60
Pessimistic
Earnings
$44,567
1-year post-graduation
ROI
21.3x
Earnings : in-state tuition
10-yr Base
$587K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Kent State University at Stark

Graduates earn $44,567/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 20.2x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,178 debt-to-$44,567 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #76 out of 502 programs, Kent State University at Stark's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $44,567 to $64,923 shows 46% growth, reflecting steady but unremarkable salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$529K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple18.2x
Base Case
Moderate Integration
$587K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple20.2x
Optimistic
AI Augmentation
$600K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple20.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Kent State University at Stark's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Kent State University at Stark stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Kent State University at Stark

Other top programs at Kent State University at Stark

Other highest-scoring programs offered at Kent State University at Stark, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Kent State University at Stark

How does Kent State University at Stark's Marketing program score?

This program scores 66/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Kent State University at Stark rank so high for Marketing?

The #76 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.