Marketingat Iowa State University
Graduates earn $48,304/yr in their first year — about 6.0% above the national Marketing average. Base-case 10-year earnings $601K; scenarios range from $539K to $616K depending on AI disruption.
What this degree looks like at Iowa State University
First-year earnings of $48,304 at Iowa State University come in 6% above the national median of $45,450 for Marketing programs.
The 14.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.
With first-year pay of $48,304 far exceeding the $21,500 median debt, the payback timeline is measured in months, not years.
Ranked #66 out of 502 programs, Iowa State University's Marketing program lands in the top 5% — a strong signal of graduate success.
The five-year earnings trajectory from $48,304 to $68,459 shows 42% growth, reflecting steady but unremarkable salary progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Iowa State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Iowa State University stacks up against other schools offering this major.
Other top programs at Iowa State University
Other highest-scoring programs offered at Iowa State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Iowa State University
How does Iowa State University's Marketing program score?
This program scores 66/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why does Iowa State University rank so high for Marketing?
The #66 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.