Marketing at Idaho State University
Pocatello, ID · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
64
Optimistic
63
Base Case
58
Pessimistic
Earnings
$39,605/yr (-13% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
19.0x earnings multiple (5.8x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $656K | $636K | $564K |
| Earnings Multiple (In-State) | 19.6x | 19.0x | 16.9x |
| Earnings Multiple (Out-of-State) | 6.0x | 5.8x | 5.1x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 64 | 63 | 58 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$33,424
Out-of-state: $109,864 (5.8x ROI)
Median Debt at Graduation
$22,843
6.9 months of Year 1 earnings
Reported Earnings (5 Year)
$69,999
77% growth from Year 1
About Idaho State University
serving 7,260 students in Pocatello, ID.
See all programs and financial aid at Idaho State University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Idaho State University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 63/100 DegreeOutlook Score mean for Marketing at Idaho State University?
At 63/100, Idaho State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Idaho State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Idaho State University one of the best schools for Marketing?
Among 502 Marketing programs, Idaho State University's #121 position reflects consistently above-average results across earnings, ROI, and employment probability.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →