Marketingat Harding University
Graduates earn $46,738/yr in their first year — about 3.0% above the national Marketing average. Base-case 10-year earnings $566K; scenarios range from $514K to $576K depending on AI disruption.
What this degree looks like at Harding University
First-year earnings of $46,738 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.
At 5.7x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.
AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.
The $27,000 debt-to-$46,738 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.
At #269 out of 502 programs, Harding University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.
The five-year earnings trajectory from $46,738 to $62,231 shows 33% growth, reflecting steady but unremarkable salary progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Harding University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Harding University stacks up against other schools offering this major.
Other top programs at Harding University
Other highest-scoring programs offered at Harding University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Harding University
How does Harding University's Marketing program score?
A score of 54/100 reflects decent absolute metrics, but Harding University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.