Marketing at Georgia Southwestern State University
Americus, GA · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
52
Optimistic
51
Base Case
46
Pessimistic
Earnings
$38,580/yr (-15% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
23.6x earnings multiple (7.5x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $467K | $470K | $446K |
| Earnings Multiple (In-State) | 23.5x | 23.6x | 22.4x |
| Earnings Multiple (Out-of-State) | 7.4x | 7.5x | 7.1x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 52 | 51 | 46 |
4-Year Tuition, In-State (Sticker)
$19,920
Out-of-state: $62,808 (7.5x ROI)
Median Debt at Graduation
$17,875
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$38,336
Small cohort — data may not reflect typical outcomes
About Georgia Southwestern State University
Georgia Southwestern State University accepts 77% of applicants — an open-access institution by design, with a smaller student body of 2,291 in Americus, GA. With 41% of students on Pell Grants, the campus draws from a broad economic spectrum.
See all programs and financial aid at Georgia Southwestern State University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Georgia Southwestern State University
Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What is the DegreeOutlook Score for Marketing at Georgia Southwestern State University?
This program scores 51/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $446,009 in decade earnings vs $467,292 in the optimistic case — a meaningful gap.
Can you still earn well with Marketing from Georgia Southwestern State University?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →