Home Schools George Washington University Marketing
Business · Marketing Rank #168 of 502

Marketingat George Washington University

Graduates earn $54,833/yr in their first year — about 21.0% above the national Marketing average. Base-case 10-year earnings $807K; scenarios range from $686K to $850K depending on AI disruption.

Washington, DC Private nonprofit Bachelor's Degree
DegreeOutlook Score
60 SOLID
61
Optimistic
53
Pessimistic
Earnings
$54,833
1-year post-graduation
ROI
2.9x
Earnings : tuition
10-yr Base
$807K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at George Washington University

George Washington University's Marketing graduates start at $54,833/yr — above the $45,450 national average, though not by a wide margin.

At 3.1x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 19% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $22,975 in median debt clears quickly against $54,833 in annual earnings.

A #168 ranking among 502 Marketing programs places George Washington University in the middle-to-upper range. Solid, not exceptional.

The $54,833-to-$101,221 earnings arc over five years reflects a 85% gain — well above average career growth for recent graduates.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$686K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple2.6x
Base Case
Moderate Integration
$807K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple3.1x
Optimistic
AI Augmentation
$850K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple3.3x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to George Washington University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How George Washington University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Same state (DC)
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at George Washington University

Other top programs at George Washington University

Other highest-scoring programs offered at George Washington University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at George Washington University

What does a 60/100 DegreeOutlook Score mean for Marketing at George Washington University?

At 60/100, George Washington University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at George Washington University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.