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Business · Marketing Rank #79 of 502

Marketingat George Mason University

Graduates earn $49,223/yr in their first year — about 8.0% above the national Marketing average. Base-case 10-year earnings $648K; scenarios range from $573K to $670K depending on AI disruption.

Fairfax, VA Public Bachelor's Degree
DegreeOutlook Score
66 SOLID
67
Optimistic
59
Pessimistic
Earnings
$49,223
1-year post-graduation
ROI
12.8x
Earnings : in-state tuition
10-yr Base
$648K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at George Mason University

First-year earnings of $49,223 at George Mason University come in 8% above the national median of $45,450 for Marketing programs.

With a 11.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $49,223 far exceeding the $18,375 median debt, the payback timeline is measured in months, not years.

George Mason University ranks #79 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $49,223-to-$76,137 earnings arc over five years reflects a 55% gain — well above average career growth for recent graduates.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$573K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple10.4x
Base Case
Moderate Integration
$648K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple11.7x
Optimistic
AI Augmentation
$670K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple12.1x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to George Mason University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How George Mason University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at George Mason University

Other top programs at George Mason University

Other highest-scoring programs offered at George Mason University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at George Mason University

What does a 66/100 DegreeOutlook Score mean for Marketing at George Mason University?

At 66/100, George Mason University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at George Mason University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is George Mason University one of the best schools for Marketing?

Among 502 Marketing programs, George Mason University's #79 position reflects consistently above-average results across earnings, ROI, and employment probability.