Marketingat Franklin University
Graduates earn $42,521/yr in their first year — about 6.0% below the national Marketing average. Base-case 10-year earnings $556K; scenarios range from $507K to $564K depending on AI disruption.
What this degree looks like at Franklin University
At $42,521/yr, Marketing graduates from Franklin University land near the $45,450 national average — neither a standout nor a red flag.
With a 14.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
The median debt load of $19,252 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
A #174 ranking among 502 Marketing programs places Franklin University in the middle-to-upper range. Solid, not exceptional.
A 39% earnings increase from $42,521 to $59,202 over five years is solid — not a moonshot, but evidence of normal career advancement.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Franklin University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Franklin University stacks up against other schools offering this major.
Other top programs at Franklin University
Other highest-scoring programs offered at Franklin University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Franklin University
What does a 60/100 DegreeOutlook Score mean for Marketing at Franklin University?
At 60/100, Franklin University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Franklin University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.