Home Schools Florida Gulf Coast University Marketing
Business · Marketing Rank #60 of 502

Marketingat Florida Gulf Coast University

Graduates earn $46,910/yr in their first year — about 3.0% above the national Marketing average. Base-case 10-year earnings $572K; scenarios range from $518K to $582K depending on AI disruption.

Fort Myers, FL Public Bachelor's Degree
DegreeOutlook Score
67 SOLID
68
Optimistic
61
Pessimistic
Earnings
$46,910
1-year post-graduation
ROI
24.8x
Earnings : in-state tuition
10-yr Base
$572K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Florida Gulf Coast University

Graduates earn $46,910/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 23.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $46,910 far exceeding the $18,315 median debt, the payback timeline is measured in months, not years.

Ranked #60 out of 502 programs, Florida Gulf Coast University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $46,910 to $63,167 shows 35% growth, reflecting steady but unremarkable salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$518K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple21.2x
Base Case
Moderate Integration
$572K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple23.4x
Optimistic
AI Augmentation
$582K
10-year cumulative earnings
Scenario Score68/100
Earnings Multiple23.8x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Florida Gulf Coast University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Florida Gulf Coast University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Florida Gulf Coast University

Other top programs at Florida Gulf Coast University

Other highest-scoring programs offered at Florida Gulf Coast University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Florida Gulf Coast University

How does Florida Gulf Coast University's Marketing program score?

This program scores 67/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Florida Gulf Coast University rank so high for Marketing?

The #60 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.