Marketing at Ferris State University
Big Rapids, MI · Public · Bachelor's Degree
DegreeOutlook Score (Base Case)
61
Optimistic
60
Base Case
55
Pessimistic
Earnings
$39,668/yr (-13% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.5x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $706K | $680K | $596K |
| Earnings Multiple | 12.9x | 12.5x | 10.9x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 61 | 60 | 55 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$54,520
Median Debt at Graduation
$24,995
7.6 months of Year 1 earnings
Reported Earnings (5 Year)
$75,891
91% growth from Year 1
About Ferris State University
With 81% of applicants admitted, Ferris State University prioritizes broad access, with a mid-sized student body of 8,087 in Big Rapids, MI.
See all programs and financial aid at Ferris State University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Ferris State University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 60/100 DegreeOutlook Score mean for Marketing at Ferris State University?
At 60/100, Ferris State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Ferris State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →