Marketing at East Tennessee State University
Johnson City, TN · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
45
Optimistic
45
Base Case
41
Pessimistic
Earnings
$35,632/yr (-22% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.2x earnings multiple (8.8x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $484K | $485K | $456K |
| Earnings Multiple (In-State) | 12.2x | 12.2x | 11.5x |
| Earnings Multiple (Out-of-State) | 8.8x | 8.8x | 8.3x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 45 | 45 | 41 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$39,800
Out-of-state: $55,160 (8.8x ROI)
Median Debt at Graduation
$20,500
6.9 months of Year 1 earnings
Reported Earnings (5 Year)
$45,416
27% growth from Year 1
About East Tennessee State University
East Tennessee State University accepts 87% of applicants — an open-access institution by design, with a mid-sized student body of 9,807 in Johnson City, TN.
See all programs and financial aid at East Tennessee State University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What is the DegreeOutlook Score for Marketing at East Tennessee State University?
A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $456,449 in decade earnings vs $483,936 in the optimistic case — a meaningful gap.
Can you still earn well with Marketing from East Tennessee State University?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →