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Business · Sales & Marketing Rank #17 of 26

Sales & Marketingat East Carolina University

Graduates earn $52,684/yr in their first year — about 4.0% below the national Sales & Marketing average. Base-case 10-year earnings $542K; scenarios range from $503K to $548K depending on AI disruption.

Greenville, NC Public Bachelor's Degree
DegreeOutlook Score
66 SOLID
67
Optimistic
62
Pessimistic
Earnings
$52,684
1-year post-graduation
ROI
16.9x
Earnings : in-state tuition
10-yr Base
$542K
Cumulative base-case earnings
AI Risk
High
47% task exposure
Program Analysis

What this degree looks like at East Carolina University

Graduates earn $52,684/yr, roughly in line with the $54,790 national median for Sales & Marketing. The value proposition here depends on cost, not earnings.

The 18.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $52,684 far exceeding the $17,125 median debt, the payback timeline is measured in months, not years.

At #17 out of 26 programs, East Carolina University's financial outcomes for Sales & Marketing trail the majority of peers. The value case depends on other factors.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$503K
10-year cumulative earnings
Scenario Score62/100
Earnings Multiple17.1x
Base Case
Moderate Integration
$542K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple18.4x
Optimistic
AI Augmentation
$548K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple18.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to East Carolina University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Sales & Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Sales representatives, wholesale and manufacturing, technical and scientific products
+1.9% 10-yr growth · 27,200 openings/yr
$100,070/yr
Moderate
2
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
3
First-line supervisors of non-retail sales workers
0.0% 10-yr growth · 24,800 openings/yr
$84,130/yr
High
4
Sales representatives, wholesale and manufacturing, except technical and scientific products
+0.3% 10-yr growth · 114,800 openings/yr
$66,780/yr
High
5
Sales representatives of services, except advertising, insurance, financial services, and travel
+3.1% 10-yr growth · 123,000 openings/yr
$66,260/yr
High
6
Advertising sales agents
-6.4% 10-yr growth · 9,300 openings/yr
$61,460/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Sales & Marketing

How East Carolina University stacks up against other schools offering this major.

Highest earnings
Western Governors University
UT · Private nonprofit
86
DW Score
$93K
1-yr earn
29.3x
ROI
Baylor University
TX · Private nonprofit
75
DW Score
$84K
1-yr earn
6.0x
ROI
Bellevue University
NE · Private nonprofit
83
DW Score
$76K
1-yr earn
24.4x
ROI
Kennesaw State University
GA · Public
85
DW Score
$72K
1-yr earn
47.2x
ROI
Purdue University-Main Campus
IN · Public
81
DW Score
$63K
1-yr earn
22.1x
ROI
Also at East Carolina University

Other top programs at East Carolina University

Other highest-scoring programs offered at East Carolina University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Sales & Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Sales & Marketing at East Carolina University

How does East Carolina University's Sales & Marketing program score?

A score of 66/100 reflects decent absolute metrics, but East Carolina University trails the majority of Sales & Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Sales & Marketing to AI automation?

AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.