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Marketing at Columbia College

Columbia, MO · Private nonprofit · Bachelor's Degree
46 /100
DegreeOutlook Score (Base Case)
47
Optimistic
46
Base Case
41
Pessimistic
Earnings $40,263/yr (-11% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 5.5x earnings multiple
Ranked #405 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $541K $535K $492K
Earnings Multiple 5.6x 5.5x 5.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 47 46 41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$97,304
4-Year Net Price (After Aid)
$96,204
1% less than sticker · See by income
Median Debt at Graduation
$22,000
6.6 months of Year 1 earnings
Reported Earnings (5 Year)
$55,136
37% growth from Year 1

About Columbia College

enrolling 5,359 students in Columbia, MO. 44% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Columbia College →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Columbia College

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($71,271) Computer and Information Sciences, General ($67,917) Management Information Systems and Services ($61,770) Finance and Financial Management Services ($56,104) Health and Medical Administrative Services ($54,190) Business Administration, Management and Operations ($53,748) Human Resources Management and Services ($49,326) Business/Commerce, General ($48,329)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolOutlook →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Columbia College?
A score of 46/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $492,148 in decade earnings vs $540,864 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →