Marketing at Coastal Carolina University
Conway, SC · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
55
Optimistic
54
Base Case
50
Pessimistic
Earnings
$35,924/yr (-21% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
13.0x earnings multiple (5.1x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $619K | $604K | $541K |
| Earnings Multiple (In-State) | 13.3x | 13.0x | 11.6x |
| Earnings Multiple (Out-of-State) | 5.2x | 5.1x | 4.6x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 55 | 54 | 50 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$46,560
Out-of-state: $118,512 (5.1x ROI)
Median Debt at Graduation
$25,500
8.5 months of Year 1 earnings
Reported Earnings (5 Year)
$63,667
77% growth from Year 1
About Coastal Carolina University
A 80% acceptance rate means Coastal Carolina University is accessible to most applicants, with a mid-sized student body of 9,909 in Conway, SC.
See all programs and financial aid at Coastal Carolina University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Coastal Carolina University
Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What does a 54/100 DegreeOutlook Score mean for Marketing at Coastal Carolina University?
At 54/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Coastal Carolina University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Coastal Carolina University a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If Coastal Carolina University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →