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Business · Marketing Rank #112 of 502

Marketingat Clemson University

Graduates earn $47,606/yr in their first year — about 5.0% above the national Marketing average. Base-case 10-year earnings $654K; scenarios range from $577K to $676K depending on AI disruption.

Clemson, SC Public Bachelor's Degree
DegreeOutlook Score
64 SOLID
65
Optimistic
57
Pessimistic
Earnings
$47,606
1-year post-graduation
ROI
11.3x
Earnings : in-state tuition
10-yr Base
$654K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Clemson University

Graduates earn $47,606/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 10.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $47,606 far exceeding the $21,500 median debt, the payback timeline is measured in months, not years.

Ranked #112 out of 502 programs, Clemson University's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $47,606 to $76,246 over five years (60% increase) indicates that graduates in this field see meaningful salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$577K
10-year cumulative earnings
Scenario Score57/100
Earnings Multiple9.3x
Base Case
Moderate Integration
$654K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple10.5x
Optimistic
AI Augmentation
$676K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple10.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Clemson University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Clemson University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Clemson University

Other top programs at Clemson University

Other highest-scoring programs offered at Clemson University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Clemson University

How does Clemson University's Marketing program score?

This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Clemson University rank so high for Marketing?

The #112 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.