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Business · Marketing Rank #290 of 502

Marketingat Carthage College

Graduates earn $50,175/yr in their first year — about 10.0% above the national Marketing average. Base-case 10-year earnings $596K; scenarios range from $535K to $610K depending on AI disruption.

Kenosha, WI Private nonprofit Bachelor's Degree
DegreeOutlook Score
54 AVERAGE
55
Optimistic
48
Pessimistic
Earnings
$50,175
1-year post-graduation
ROI
3.7x
Earnings : tuition
10-yr Base
$596K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Carthage College

First-year earnings of $50,175 at Carthage College come in 10% above the national median of $45,450 for Marketing programs.

An earnings multiple of 4.1x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Median debt of $26,697 represents roughly 6 months of the $50,175 starting salary — a manageable burden by most borrower standards.

Ranked #290 of 502 Marketing programs, Carthage College falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $50,175 to $68,100 over five years — a 36% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$535K
10-year cumulative earnings
Scenario Score48/100
Earnings Multiple3.7x
Base Case
Moderate Integration
$596K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple4.1x
Optimistic
AI Augmentation
$610K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple4.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Carthage College's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Carthage College stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Carthage College

Other top programs at Carthage College

Other highest-scoring programs offered at Carthage College, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Carthage College

What is the DegreeOutlook Score for Marketing at Carthage College?

This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $535,301 in decade earnings vs $609,684 in the optimistic case — a meaningful gap.