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Business · Marketing Rank #393 of 502

Marketingat Capital University

Graduates earn $50,572/yr in their first year — about 11.0% above the national Marketing average. Base-case 10-year earnings $536K; scenarios range from $493K to $542K depending on AI disruption.

Columbus, OH Private nonprofit Bachelor's Degree
DegreeOutlook Score
47 AVERAGE
48
Optimistic
41
Pessimistic
Earnings
$50,572
1-year post-graduation
ROI
2.5x
Earnings : tuition
10-yr Base
$536K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Capital University

First-year earnings of $50,572 at Capital University come in 11% above the national median of $45,450 for Marketing programs.

An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 9% gap from the optimistic case.

Median debt of $26,619 represents roughly 6 months of the $50,572 starting salary — a manageable burden by most borrower standards.

Ranked #393 of 502 Marketing programs, Capital University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $57,758 are relatively flat compared to the $50,572 starting salary — typical of fields with stable but capped salary bands.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$493K
10-year cumulative earnings
Scenario Score41/100
Earnings Multiple2.9x
Base Case
Moderate Integration
$536K
10-year cumulative earnings
Scenario Score47/100
Earnings Multiple3.2x
Optimistic
AI Augmentation
$542K
10-year cumulative earnings
Scenario Score48/100
Earnings Multiple3.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Capital University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Capital University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Capital University

Other top programs at Capital University

Other highest-scoring programs offered at Capital University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Capital University

What is the DegreeOutlook Score for Marketing at Capital University?

A score of 47/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $492,703 in decade earnings vs $541,748 in the optimistic case — a meaningful gap.