Marketingat Baylor University
Graduates earn $57,162/yr in their first year — about 26.0% above the national Marketing average. Base-case 10-year earnings $610K; scenarios range from $545K to $626K depending on AI disruption.
What this degree looks like at Baylor University
At $57,162 per year, Marketing graduates from Baylor University significantly outpace the $45,450 national average for this major, reflecting strong employer demand for this program's graduates.
At 2.8x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.
The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
The median debt load of $21,525 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
A #305 ranking among 502 Marketing programs places Baylor University in the lower half. Price, proximity, and personal fit become the stronger arguments.
A 27% earnings increase from $57,162 to $72,410 over five years is solid — not a moonshot, but evidence of normal career advancement.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Baylor University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Baylor University stacks up against other schools offering this major.
Other top programs at Baylor University
Other highest-scoring programs offered at Baylor University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Baylor University
What does a 53/100 DegreeOutlook Score mean for Marketing at Baylor University?
At 53/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Baylor University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.