Marketingat Ball State University
Graduates earn $42,480/yr in their first year — about 7.0% below the national Marketing average. Base-case 10-year earnings $563K; scenarios range from $512K to $573K depending on AI disruption.
What this degree looks like at Ball State University
Graduates earn $42,480/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
Every dollar of in-state tuition returns an estimated 13.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.
Median debt of $21,825 represents roughly 6 months of the $42,480 starting salary — a manageable burden by most borrower standards.
At #184 of 502 Marketing programs, Ball State University scores above the median — competitive but not a standout.
Earnings grow from $42,480 to $60,408 over five years — a 42% increase that's moderate and in line with typical career progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Ball State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Ball State University stacks up against other schools offering this major.
Other top programs at Ball State University
Other highest-scoring programs offered at Ball State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Ball State University
What is the DegreeOutlook Score for Marketing at Ball State University?
A score of 59/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $512,212 in decade earnings vs $572,862 in the optimistic case — a meaningful gap.