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Business · Marketing Rank #352 of 502

Marketingat Arizona State University Digital Immersion

Graduates earn $48,676/yr in their first year — about 7.0% above the national Marketing average. Base-case 10-year earnings $677K; scenarios range from $593K to $702K depending on AI disruption.

Scottsdale, AZ Public Bachelor's Degree
DegreeOutlook Score
50 AVERAGE
51
Optimistic
44
Pessimistic
Earnings
$48,676
1-year post-graduation
ROI
Earnings : tuition
10-yr Base
$677K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Arizona State University Digital Immersion

First-year earnings of $48,676 at Arizona State University Digital Immersion come in 7% above the national median of $45,450 for Marketing programs.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

With first-year pay of $48,676 far exceeding the $16,200 median debt, the payback timeline is measured in months, not years.

Ranked #352 of 502 Marketing programs, Arizona State University Digital Immersion falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $80,113 show a 65% jump from the $48,676 starting point — strong upward trajectory suggesting real career acceleration.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$593K
10-year cumulative earnings
Scenario Score44/100
Earnings Multiple
Base Case
Moderate Integration
$677K
10-year cumulative earnings
Scenario Score50/100
Earnings Multiple
Optimistic
AI Augmentation
$702K
10-year cumulative earnings
Scenario Score51/100
Earnings Multiple
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Arizona State University Digital Immersion's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Arizona State University Digital Immersion stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Arizona State University Digital Immersion

Other top programs at Arizona State University Digital Immersion

Other highest-scoring programs offered at Arizona State University Digital Immersion, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Arizona State University Digital Immersion

What is the DegreeOutlook Score for Marketing at Arizona State University Digital Immersion?

This program scores 50/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $593,355 in decade earnings vs $702,257 in the optimistic case — a meaningful gap.