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Business · Marketing Rank #41 of 502

Marketingat Arizona State University Campus Immersion

Graduates earn $48,676/yr in their first year — about 7.0% above the national Marketing average. Base-case 10-year earnings $677K; scenarios range from $593K to $702K depending on AI disruption.

Tempe, AZ Public Bachelor's Degree
DegreeOutlook Score
68 SOLID
69
Optimistic
62
Pessimistic
Earnings
$48,676
1-year post-graduation
ROI
15.6x
Earnings : in-state tuition
10-yr Base
$677K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Arizona State

First-year earnings of $48,676 at Arizona State University Campus Immersion come in 7% above the national median of $45,450 for Marketing programs.

With a 14.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 16% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $48,676 far exceeding the $16,200 median debt, the payback timeline is measured in months, not years.

At #41 of 502 programs, this Marketing program outperforms the majority of its peers. The top 10% ranking reflects consistently above-average outcomes.

The $48,676-to-$80,113 earnings arc over five years reflects a 65% gain — well above average career growth for recent graduates.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$593K
10-year cumulative earnings
Scenario Score62/100
Earnings Multiple12.3x
Base Case
Moderate Integration
$677K
10-year cumulative earnings
Scenario Score68/100
Earnings Multiple14.0x
Optimistic
AI Augmentation
$702K
10-year cumulative earnings
Scenario Score69/100
Earnings Multiple14.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Arizona State's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Arizona State stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Arizona State

Other top programs at Arizona State

Other highest-scoring programs offered at Arizona State, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Arizona State

What does a 68/100 DegreeOutlook Score mean for Marketing at Arizona State University Campus Immersion?

At 68/100, Arizona State University Campus Immersion's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Arizona State University Campus Immersion?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.