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Business · Marketing Rank #61 of 502

Marketingat American Public University System

Graduates earn $53,578/yr in their first year — about 18.0% above the national Marketing average. Base-case 10-year earnings $556K; scenarios range from $507K to $565K depending on AI disruption.

Charles Town, WV Private for-profit Bachelor's Degree
DegreeOutlook Score
67 SOLID
68
Optimistic
61
Pessimistic
Earnings
$53,578
1-year post-graduation
ROI
17.5x
Earnings : tuition
10-yr Base
$556K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at American Public University System

At $53,578 per year, Marketing graduates from American Public University System earn slightly above the $45,450 national median. The premium is real but not dramatic.

With a 16.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $31,530 against $53,578/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

American Public University System ranks #61 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The limited growth from $53,578 to $62,057 over five years suggests earnings in this field plateau relatively early in one's career.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$507K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple15.1x
Base Case
Moderate Integration
$556K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple16.5x
Optimistic
AI Augmentation
$565K
10-year cumulative earnings
Scenario Score68/100
Earnings Multiple16.8x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to American Public University System's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How American Public University System stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at American Public University System

Other top programs at American Public University System

Other highest-scoring programs offered at American Public University System, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at American Public University System

What does a 67/100 DegreeOutlook Score mean for Marketing at American Public University System?

At 67/100, American Public University System's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at American Public University System?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is American Public University System one of the best schools for Marketing?

Among 502 Marketing programs, American Public University System's #61 position reflects consistently above-average results across earnings, ROI, and employment probability.